Football on TV = Lots of Male Viewers

I have school pride, much like everyone else here at Purdue, but I've never been one to watch a football game on TV. Yesterday, September 30, 2006, I decided to sit through and watch the football game between our very own Purdue Boilermakers and Notre Dame. First off, I wish I hadn't because I feel I jinxed it when our team lost, and secondly, I felt that it was strange for me to watch it. I don't know if it was me, but I noticed a lot of car commercials. It's common knowledge that men like cars more than women, that is of course not to say that all women don't like cars, it's just more men seem interested in cars than women, to me anyway. With all the car commercials, as well as the sport drink commercials, most of which had male athletes, the game, to me, seemed that it was mostly for male viewers. One of the commercials that made an appearance, that I know was for men, was the famous AXE commercials. You all know of the commercial where the guy puts on some AXE, and then flocks of women, highly attractive women, then practically pounce on him. Now some girls find these commercials funny, but they are of course designed for males so that their product may be sold at high frequencies. All the commercials that played seemed, to me, to be targeting male viewers much more than female viewers. This is probably because, in our stereotypical world, males are more fond of violence than females.