Women in Sports

If you were to compare the ads and commercials for sports between men and women, you would probably notice a large difference between them, especially if the sport was male dominated. Let's take baseball as an example. Say you were looking through a magazine and you saw an advertisement for men's baseball. The article would probably show a player sliding to home or swinging a bat to hit a home-run. Now let's change focus to a women's baseball article. What's that? You mean you don't remember seeing one? Oh, you probably have, it just looks nothing like the one we just saw, and they are also much harder to find. Just like with other male dominated sports, when it comes to showcasing the female version, it usually resembles a soft core porn ad. Usually the athlete would be dressed up with fancy make-up to make them look like the models from Victoria Secret. They would also be wearing their team uniform, but with them looking like sex icons, no one ever really notices that they are actually an athlete. When it comes to the income made from games, the male versions of these sports make a lot more than the female counterpart to the sport. Because of this, it is only reasonable that the marketers would try to increase their amount of viewers, and as we all know, sex sells. Also, since the male versions of these sports are more popular, the marketers tend to place more of the marketing income into the men's sports. This of course equals an increase in the number of ads, which can effectively drown out any of the few female sporting ads. This is of course a shame because I have seen female athletes and, in my mind, they seem more into the game than the male athletes are.